Sony Cyber-Shot Digital Camera DSC-W710

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Sony Cyber-Shot Digital Camera DSC-W710

Sony Cyber-Shot Digital Camera DSC-W710
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Capture impressive shots with ease

A lightweight camera with diverse shooting capabilities

Cybershot W710
16.1 Effective Megapixels and 5X Optical Zoom HD Movie 720p Beauty Effect Picture Effect Intelligent Auto Advanced Flash Technology
Clear and Sharp Images, even when Enlarged
Record Movies in Stunning High Definition
Create Beautiful Portraits with
In-camera Retouching
Transform Ordinary Shots into Beautiful Scenes
Automatically Selects the Best Mode for any Shooting Situation
Capture Clear Photos even in Low-light

Clear and sharp images, even when enlarged

Capture richly detailed, high resolution pictures even from a distance with 16.1 effective megapixels and 5x optical zoom. The powerful sensor ensures that your images and movies remain sharp and low in noise, even when enlarged or cropped.

Record movies in stunning high definition

Enjoy stunning clarity on whatever you shoot with the Cyber-shot W710 high-resolution HD recording capability. View your movies in brilliant detail on HD TV or upload them to your computer or the Internet.

HD Movie 720p

Create beautiful portraits with in-camera retouching

Instantly touch-up your portraits with the new Beauty Effect mode, which allows you to make changes to the appearance of your skin tone, eyes and teeth. Say goodbye to blemishes and look picture-perfect in every shot, without having to edit your photos on a computer.

Beauty Effect
Choose from the following Beauty Effects: Skin Toning, Skin Smoothing, Shine Removal,
Eye Widening and Teeth Whitening

Transform ordinary shots into beautiful scenes

Use the Picture Effect mode to expand your creative horizons and transform ordinary photos into artistic works. With the Cyber-shot W710, Picture Effect can be applied to photos as well as movies, and even in Sweep Panorama mode.

Picture Effect

Automatically selects the best mode for any shooting situation

With Intelligent Auto mode, snapping a perfect photo is a breeze. For a start, it determines the most ideal settings for different scenes. Intelligent Auto mode also combines the innovative technologies of Intelligent Auto Focus, Motion Detection and Intelligent Scene Recognition to ensure that you get beautiful photos, even in challenging conditions like low-light or backlit environments.

Backlit Condition
Intelligent Auto
Without Intelligent Auto mode
With Intelligent Auto mode
Intelligent Auto
Without Intelligent Auto mode
With Intelligent Auto mode

Capture clear photos even in low-light

Cyber-shot W710 comes with an Advanced Flash feature that delivers bright and clear photos, even when shooting faraway subjects in low-light situations.

Advanced Flash Technology
Without Advanced Flash
With Advanced Flash


Simple Button Design
The Cyber-shot W710 is designed with you in mind. Its easy access buttons are all you need to get the perfect shot.

2.7" Clear Photo LCD
The large 2.7" Clear Photo LCD (230,400-dot resolution) lets you appreciate your photos and movies with sharp, natural colours even in bright daylight. Enjoy a clear preview of the scene composition and camera settings before you capture your subjects.

3 Sweep Panorama Effects
To make your Panoramic shots even more majestic, you can now choose between three Sweep Panorama modes - Standard, Wide, or a new 360 degree mode - which allow you to capture the whole scenery in one breathtaking shot.

Built-In PlayMemories Home Software
This pre-installed software makes iteasy to transfer your videos and images to a computer for viewing, editing, sending via email and uploading to the internet.

Accessorise Your Cyber-shot
Chic or hardy cases. Tripods and extra batteries for extended shooting. Or multi-use cable for your camera. Extend the shooting possibilities of your Cyber-shot with Sony’s original camera accessories.
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16.1-megapixel 1/2.3" Super HAD CCD image sensor

Captures high-resolution images up to 4608 x 3456 pixels.

5x optical/20x digital/100x total zoom

Through a Sony lens for precise zooming and accuracy.

2.7" LCD display

Provides a clear view of your photos and enables simple editing.

High-definition video mode

Makes it easy to record arresting video clips with 720p resolution.

SteadyShot optical image stabilization

Reduces image blur caused by camera shake and vibration. ISO up to 3200 for improved image capture in low-light conditions.

Scene modes

Include high-sensitivity, soft snap, soft skin, landscape, night portrait, night scene, gourmet, beach, snow and pet to ensure high-quality images in a wide range of shooting situations.

Face detection and Smile Shutter technologies

Ensure stunning portraits of friends and family.

Sweep Panorama mode

Allows you to photograph expansive areas up to 360° for striking, immersive images.

White balance controls

Include auto, daylight, cloudy, fluorescent (white, natural white and day white), incandescent and flash modes to help achieve natural-looking tones.

Built-in flash

With auto, on, long, slow synchro and off options provides the illumination necessary to ensure clear images. Advanced flash lights distant subjects for optimal clarity.

Picture and beauty effects

Help you create expressive photos and videos.


Provides clear shots with sharp focus.

Multicard slot

Supports Memory Stick PRO, Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Secure Digital and Secure Digital High Capacity formats for storing photos and videos